Dr Firdaus Fanny Putera Perdana brands himself as a "Halal Gentleman in Modern Culture. Jeans Hiker in Mother Nature." He holds a PhD in Halal Industry, for which he acquired the title from INHART (International Institute for Halal Research and Training), IIUM (International Islamic University Malaysia). In 2019, he won "Best Student: Doctor of Philosophy" at the 35th IIUM Convocation Ceremony. He has a bachelor's degree in Chemical Engineering, a master's degree in Industrial Engineering, and an MBA in Industrial Management. The variety in his educational background allows him to understand people and research from many different perspectives. His recent portfolio highlights the importance and acceptance of technology solutions in the Halal industry. He would like to ensure the enablement of technology solutions to support the smooth implementation of the Digital Halal Ecosystem. His other research interests mainly include Halal Consumer Behavior, Halal Technology, Halal Supply Chain, Islamic Branding, Halal Certification, Halal Food Science, and Islamic Jurisprudence. He is also a part of the Supply Chain Integrability, Feasibility and Transoperatability (SCHIFT) project that highlights the Halal Ecosystem concept. The study focuses on 10 Halal Ecosystem Indicators that aim to identify key critical components of the Halal supply chain ecosystem and provide up-dated high-level information about ecosystems particularly supply chain modeling, best practices and gap analyses. The study involves high-profile Halal industry-related organizations such as Halal Development Corporation Berhad (HDC), Islamic Development Bank (IsDB), Standards and Metrology Institute for Islamic Countries (SMIIC), and also an independent, non-profit organization devoted to economic, financial and business research called Malaysian Institute Of Economic Research (MIER). In his leisure time, he enjoys spending time on social media, especially Instagram and LinkedIn. On Instagram, his persona is "Jeans Hiker", a hiker who wears jeans during his nature escapades. He promotes fashion, outdoor pursuits, and travel activities when he is on Instagram. On LinkedIn, his persona is "Halal Gentleman", a Halal industry enthusiast who would like to network with industry professionals worldwide and be involved in solving the current Halal issues.